Jon Curtis - Founder, High Growth Playbooks
Insights Contributor

Jon Curtis

Founder
, High Growth Playbooks

Two decades building and scaling people, performance and culture systems, including an HR software business taken from zero to exit. Jon writes and reviews most of what you will find here.

Goal systems for scaling companies

Scaling companies need more than a collection of goals. This paper explains how a coherent Goal System can be used to connect strategy to everyday work, protect Business as Usual (BAU), support disciplined reviews and help managers judge performance fairly as growth continues to bring change.
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The real test of a goal is the behaviour it produces

When goals are not working, the first instinct in many companies is to adjust the machinery around them: the templates, goal phrasing, and SaaS products. This procedural response can distract from a more useful question: whether the goal is actually improving anything.
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